Citric acid is naturally found in high concentrations in citrus fruits such as lemons, oranges and limes.
We use citric acid to regulate pH and match our shampoo to the natural pH of your hair. This closes the cuticle, preventing tangles and snagging, as well as protecting the inner hair strand and locking in moisture. It also has anti-bacterial and preservative qualities. Fun fact – Citric Acid is the same thing that gives sweets a sour taste.